When Uber and Delta had the amazing idea to join forces, they needed artwork that would make an impact. The artwork had to blend Uber’s modern and sleek aesthetic with Delta’s brand voice and vision.

The goal of this campaign was to connect with younger audiences who already fly Delta, or ride with Uber, but hadn’t yet tapped into their offered loyalty programs. I created a series of hero and spot illustrations that were used across Uber’s website, social media, app, and even launch party signage.